Steve Smith, head of thought leadership at Starcom MediaVest London: I have a good friend who is incredibly good at wine tasting, so good in fact that he is one of only around three hundred people worldwide who are a Master of Wine.
More Opinion articles
Raymond Snoddy on the speculation surrounding the Financial Times in light of Scardino’s departure from Pearson and the uncertainty facing Alexander Lebedev…
Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…
Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?
Rufus Olins, CEO, Newsworks, argues that despite long-standing public scepticism over journalists, the demand to study journalism and the demand to consume it remain stronger than ever…
Paul Armstrong, head of social at Mindshare, says the future of social commerce will increasingly take place outside of social networks…
Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…
Simon Andrews, founder of the full service mobile agency addictive!, looks at how publishers are being affected by the changing mobile landscape….
Raymond Snoddy peers through the connected mist to focus on some key thoughts that might take us forward.
James Whitmore, managing director at Postar, was in the audience at MediaTel’s Connected Consumer conference on Monday. He urges the use of plain speaking in making this connected marketplace more accessible to consumers… whilst using a few long words of his own !