More Opinion articles

After a trip to the asi European Television Symposium earlier this month, Richard Marks believes, in principle, that TV audience research really does have a hybrid future – but how will it work in practice?

There has been speculation that Tim Hipperson’s departure from Zenith is linked to the loss of two of the company’s core clients. However, this theory is flawed, says Dominic Mills. Here, he explains why…

Following its IPO, Simon Andrews, founder of Addictive!, asks – amongst strong scepticism – if Twitter can really work as an ad medium.

Now BT has poached the rights from ITV, the Champions League will effectively disappear behind a full paywall and millions of football fans will be disadvantaged – will sponsors have to say goodbye to some of their audience?

As Google takes steps towards running a fully-subscribed search service, it can only be to the detriment of advertisers says Jon Baron, CEO of TagMan.

Starcom MediaVest’s Steve Smith says brands should augment experiences with sensory impacts – with what he calls ‘cultural synaesthesia’. So how can brands makes it work?

Risk-taking behaviour is on the wane and it’s having an impact on brands, reports Future Foundation’s Karen Canty. So how do you sell the adventurous dream whilst acknowledging the safety-seeking reality?

After Twitter’s entry into the stock market this week, Simon Andrews, founder of Addictive!, compares the debut against the world’s other Internet giants.

Using the very latest research findings, UKOM’s James Smythe sets the record straight on multi-device browsing – and debunks some entrenched myths for media owners.

Sky, Virgin and Netflix are all experimenting with the ultra high-definition 4K, but will free-to-air broadcasters be able to keep pace – and will consumers want to upgrade their TV sets like they are items of fashion?