More Opinion articles

MPs in particular are failing to provide the right solutions, says Raymond Snoddy. So what should the decision-makers do to ensure a fair and stable system to fund the Beeb?

The more things change, the more they stay the same. Except they don’t – it just appears that way. Confused? Let David Brennan explain.

There are many things killing copywriting, laments Dominic Mills – including a truth that no-one dares acknowledge.

Following MediaTel’s Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.

Digital Cinema Media’s CEO, Simon Rees, shares the highlights and themes – relevant to all media – from the biannual Screen Advertising World Association convention in Berlin.

Manning Gottlieb OMD’s head of insight, Alison Tsang shares her thoughts on their groundbreaking new study, Our Ethnic Youth – Redefining Gen Y.

Romain Greze, managing director, Limited Space Media, looks at how advertisers can use digital media to enhance the shopping centre space and target consumers effectively.

Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.

What really matters to broadcasters, platforms, advertisers and agencies? The 2014 European Television and Radio Symposium aims to find out, writes Richard Marks.

Content might be the latest buzzword in marketing – but can the same be said for the world of media? By Kayvan Salmanpour, vice president international, NewsCred.