More Opinion articles

So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.

It’s awards season and hardened judge Dominic Mills – with help from Thinkbox’s Tess Alps and 7Stars’ Jenny Biggam – shares the dos and don’ts of submitting a winning entry.

This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.

The fact that Trinity Mirror has even entered preliminary talks to buy Richard Desmond’s title is a straw in the wind that print is far from dead, writes Raymond Snoddy.

VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands

With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.

With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster

In the early stages of a noisy new trend, we mustn’t lose sight of the more robust tech solutions, warns Rockabox’s James Booth.

Is it time magazines looked at the collective effect coverline hyperbole is having on potential customers, asks Dominic Mills.

With a little effort, advertisers can get much more out of data than they put into it, says AudienceScience’s Mark Connolly.