More Opinion articles

Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.

Blanche Sainsbury, chairman of Local Media Works and commercial director of Local World, explains why the sector is set to thrive in 2015.

Is the traditional advertising model, based on rational messaging, dead? Dominic Mills gets in tune with his emotions first to find out.

The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.

As UK towns begin the first trials of driverless cars, Posterscope’s Ben Milne looks at the opportunities for out-of-home.

This week Simon Andrews, founder of Addictive!, looks at the current TV landscape, video tactics among the big social players and retail.

Programmatic TV requires new definitions for a brand new medium, says Dominic Finney, co-founder of FaR Partners.

With a new and ambitious Local TV advertising strategy on the cards, can the fledgling sector finally nurture some meaningful growth and revenue?

With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the ‘new creatives’? By Media Native’s David Brennan.

Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession