Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
Showing 4211-4220 of 5,588
More Opinion articles
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
After the shock sale of the Washington Post, Raymond Snoddy asks why should Jeff Bezos, the multi-billionaire founder of Amazon and a West coast citizen of the new world be interested in a fading symbol of the old world?
This month, Digital Cinema Media’s CEO Simon Rees takes a look at the growing union between the film and gaming industries – and notes powerful, cross-platform opportunities for brands.
Only the Dalai Lama or the Windsor family should anoint successors five years ahead of time, but that is the way the Publicis and Omnicom merger is heading – placing the interests of Maurice Levy and John Wren before anyone else, including clients and stakeholders. By Dominic Mills.
Following Thom Yorke’s withdrawal of Atoms for Peace from Spotify, the question of monetising media content has re-surfaced. So what’s the solution? GfK’s Ryan Garner takes a look at the options.
This week Rajar announced that 91% of the adult UK population tuned in to their selected radio stations in the second quarter of 2013, up by approximately 1.5 million adults on Q2 2012. Here Newsline presents industry reaction on the results, with opinion from Carat UK, ZenithOptimedia, Gekko and adconnection
This month, Kantar Media’s Anna Gunn uses the latest TGI findings to explore how marketers can target newlyweds and those planning a wedding…
Andy Haylett, director, Ipsos MediaCT, examines the key findings from the Rajar Q2 results – and after accidentally unearthing a batch of dusty old files, notes some fascinating trends from over the last twenty years…
BT must be disappointed that, despite a huge marketing campaign for its TV sports offering, it has only signed-up 23,000 new subscribers – but at least ITV is smiling. By Raymond Snoddy.