Programmatic is here to stay – but in order to drive our industry forward, we need to ensure we are equipped with the necessary skills and knowledge to turn this revolutionary form of advertising into our greatest asset.
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Now that Viacom has sealed its £450m deal for Channel 5 – what does it plan on doing to shake things up in the UK? Raymond Snoddy hears from the company’s CEO, Philippe Dauman.
As programmatic ad buying reaches a tipping point, Nick Reid, managing director of TubeMogul, asks if brands should be taking tech in-house.
As tablet penetration continues to grow at an exponential rate, Newsworks’ Matt Patchett explores what TouchPoints tells us about newsbrands’ tablet audience.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
This week Addictive! founder Simon Andrews talks apps, Facebook’s ad tech developments and how mobile money is heating up.
It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
There is a move towards greater integration of planning and trading data across platforms but integration can sometimes disguise a move towards greater segregation. Where will this leave the non-publisher online display suppliers?
It’s a jargon-filled minefield and it’s about to explode – but do you understand programmatic yet? Ahead of next week’s Automated Trading Debate, we asked The Exchange Lab’s Chris Dobson to sell us the benefits…
As with all things WPP you wonder: is there more to the AppNexus deal than meets the eye?