More Opinion articles

Industry must push verification deeper – and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.

He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.

Retargeting is big business and a large part of digital marketing budgets. But does it deserve to be? Crimtan’s Robert Webster tells us why marketers might want to rethink…

With another fall in ratings for the top shows on the ‘biggest TV day of the year’, Research The Media’s Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?

There is only one certainty about the media in 2015 – it will be exciting and unpredictable and will come complete with more issues than you could shake a stick at.

Society, culture and business are being transformed by the digital revolution, writes EngageSciences’s Richard Jones – yet our political system remains aloof and out of step. It’s time for some drastic changes.

Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.

Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?

Programmatic is here to stay, says DataXu’s UK director, Chris Le May. So how can the industry utilise the technology effectively?

‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.