Jim Marshall on why TV has never been either more powerful or more intimate: Now that the BBC has proved TV’s credentials during the Olympics, it will be fascinating to see whether Channel 4 can continue this during the Paralympics, but this time with ads…
Showing 4271-4280 of 5,294
More Opinion articles
Ellie Edwards, MD at QUISMA: Now that the dust has slightly settled on the D-Day of 25 May, let’s take a look at the effects that the EU e-privacy directive has had within Europe…
Simon Andrews, founder of the full service mobile agency addictive!, says during the Olympics we are seeing two-screen come to life, with people expecting to see what they want, when they want, on whatever device they choose…
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
As Leveson kicks off again, Raymond Snoddy wonders whether a larger remit for Rufus Olins of Newsworks would help sustain newspapers’ economic future…
Abba Newbery, director of advertising strategy at News International Commercial, on how the Olympics can inspire media planners…
Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you’re sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur…
Greg Grimmer ranks media owner performances during the Olympics – with a gold for the BBC, a ‘just outside the medals’ for The Times, a ‘did not start’ for C4 and a disqualified Daily Mail…
Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it’s hours on digital-only stations to contend with the BBC’s offering…
Adam Bowie gives a brief whizz through the latest RAJAR results…