Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates…
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Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
Digital Cinema Media’s CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
Google says publishers need to increase engagement and therefore spend more time with their content – but is that enough to monetise online news?
As the Privy Council is due to rule on the two Royal Charters governing press regulation, the Daily Mail’s editor Paul Dacre could not have chosen a worse week for his rush of poisonous blood to the head says Raymond Snoddy.
In a couple of years wearable tech will, we’re told, be omnipresent – so how will that change consumer behaviours? We asked Charlie Williams-Brown, a creative technologist at Mindshare UK, to share his thoughts on the future.
A new kind of mass customisation is emerging, in which consumers help drive creativity. Here, Future Foundation’s Will Seymour looks at the opportunities for the daring brands that encourage a ‘making it mine’ philosophy.
Dominic Mills is bewildered by some of the cities bidding for Local TV licences, but is London somehow different? He hears what the bosses behind the Evening Standard’s London Live had to say about the project…
We were just as confused when SLI-Systems’ Marcus Law told us that ‘redundancy’ can mean the difference between success and failure. Yet in the high tech sector it has slightly different connotations…