Marketing measurement – and consequently insight – has failed to keep pace with technology, but we’re close to closing this potentially dangerous mobile blind spot, says Experian’s Giles Longhurst.
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From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
This week Simon Andrews, founder of Addictive! takes a look at how businesses are dealing with digital transformation, the blurring of lines between online and offline commerce, and new speculation surrounding the iPhone.
It’s difficult to explain how Rona Fairhead rose to the top of the pile to become the BBC Trust’s new chair, says Raymond Snoddy. Her appointment is certainly capable of making an impact – and also posing a threat to the BBC…
As Lidl sets its sights on the British mid-market occupied by Tesco, Dominic Mills says there’s only one way Tesco can go – and it’s not upmarket…
Conversational interfaces are getting much more sophisticated, says Rovi’s Charles Dawes – and a natter with your TV is much closer than you think.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.
They say you should never kick a man when he’s down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades…
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
From Radio 1 employing vloggers to Amazon’s acquisition of Twitch, we’re facing a new age for video, writes Charlie Muirhead, CEO, Rightster – and it’s much more engaging…