More Opinion articles

A new kind of mass customisation is emerging, in which consumers help drive creativity. Here, Future Foundation’s Will Seymour looks at the opportunities for the daring brands that encourage a ‘making it mine’ philosophy.

Dominic Mills is bewildered by some of the cities bidding for Local TV licences, but is London somehow different? He hears what the bosses behind the Evening Standard’s London Live had to say about the project…

We were just as confused when SLI-Systems’ Marcus Law told us that ‘redundancy’ can mean the difference between success and failure. Yet in the high tech sector it has slightly different connotations…

Get your dose of everything mobile with a Friday fix from Addictive!’s Simon Andrews as he rounds up another hectic week.

After attending the ‘Outdoor Works’ conference held at the British Museum last week, Primesight’s Mungo Knott reflects on some of his key takeouts, and charts how the sector is evolving.

At the consumer end of the business, Virgin and Sky will fight like cats in a sack says Raymond Snoddy – but what is remarkable are the large areas of agreement between them. So what do they have to say about their future?

QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains – via a trip down memory lane – why they need it…

The media world has always been a promiscuous place, but what do we make of the new relationship between Virgin and Netflix? The Media Native – aka David Brennan – assesses the impact for the pay-TV market.

As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don’t run crap ads.

For years media brands have experimented and profited from brand extensions – but as markets evolve, Dominic Mills asks if some are straying too far…