A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he’s ever produced would be a massive understatement…
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The great thing about the future of the media is that it changes every five minutes. Just when you thought you had finally got a handle on things, everything gets thrown up in the air again, like some sort of media perpetual motion machine.
It’s only mid-January but, as Aegis’s Jim Marshall marvels, there have been a number of high-profile media spats already. Let’s hope there are many more in 2013, he says – and that the Goliaths of the industry continue to find the going tough…
The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?
Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week – but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.
The real reason why Hacked Off, which has been annoyingly effective over the past year, is angry is that they know in their hearts that they have lost the battle to achieve the full implementation of the Leveson recommendations, in particular the statutory underpinning of a new regulatory body.
Jeremy Toeman, CEO of Dijit Media and Editor of LIVEdigitally, has a theory on what could “kill” the TV industry as we know it – it’s called “Catch-Up TV” and it’s going to come back to haunt the industry.
So here we are, in that listless post-Christmas netherworld…and the ads are the usual flotsam and jetsam. I’ve often wondered why more advertisers don’t go for something special during this time…
Decipher’s research shows consumers have a very patchy understanding of ITV 2, 3 or 4; and only a small group could articulate clearly the difference between BBC 2, 3 or 4. When we did the same research 5 years ago, most groups nailed this distinction. Why is this happening?
One person leaving “next year,” even though Pollard found nothing but managerial “chaos and confusion” among executives when faced with one of the worst crises in the BBC’s history, scarcely seems an appropriate response, says Raymond Snoddy.