Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it’s hours on digital-only stations to contend with the BBC’s offering…
More Opinion articles
Adam Bowie gives a brief whizz through the latest RAJAR results…
James Cridland, managing director of Media UK and a radio futurologist, says radio continues to change and the new listening figures make this ever more clear…
Raymond Snoddy says coverage of the Olympics has become the video and soundtrack to all our lives. Even those with zero interest in sport get sucked into the drama and sports such as the epee, dressage and single sculls that you normally wouldn’t cross the road to watch. It all adds up to one of the great shows on earth…
Steve Smith, head of thought leadership at Starcom MediaVest London, says: The recommendation about preparing for all television to be broadcast via the internet is especially pertinent given a growing number of households are likely to watch TV via a broadband connection…
Dean Wilson, UK CEO and VP International at Active International, says the future of radio lies in “my radio”, a personal and community shaping experience that sets it apart from its Pandora and Spotify streaming and digital competitors…
James Whitmore, managing director at Postar, wonders whether cinema is on the brink of a revolution – both creatively and commercially…
Steve Smith, head of thought leadership at Starcom MediaVest London, highlights the evolving technological landsape…
Raymond Snoddy says we have got a decent handle on how the UK’s two largest commercial broadcasters are weathering the storms of recession and technological change, and on the whole, in their different ways, are producing respectable performances…
Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a “store forward and loop” medium to a “dynamic data driven” one…