More Opinion articles

To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.

Coding is now being taught in schools – and Steve Ackerman, managing director of Somethin’ Else, says the media industry is going to change forever.

The ad industry not only needs to diversify its workforce – it also needs to represent Britain more accurately in its output, writes Dominic Mills.

Despite some high-profile commitments from agency trading desks to ‘eradicate’ ad fraud, Marco Ricci, CEO of Adloox, says industry is being deceived.

Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…

What does it take for an ad to be truly successful today? Millward Brown’s head of UK marketing, Amanda Phillips, shares her insights.

Following the Society of Editors conference this week, Raymond Snoddy reports on a change in government rhetoric over press freedoms.

As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA’s Jon Hewson investigates.

In a hyper-connected world, today’s cookie-based system can’t keep up, writes Mindshare UK’s Tom Hawkins. How does Facebook’s Atlas look to solve this problem?

A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.