Ping! 9.50am Last Friday an email hits my inbox from the National Readership Survey (NRS).
To say it was eagerly awaited may be a slight exaggeration but nonetheless I had a deadline and my editor’s strict on time.
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More Opinion articles
Ben Humphry, Country Director UK and Ireland at predictive behavioural targeting business nugg.ad, on effective targeting for media planning
Elliott Muscant, MD of Carat Manchester, on the inaugural IPA Media Owner Awards.
James Whitmore, managing director of Postar, on the “Filth and the Fury” that could be relevant for electronic trading.
Simon Andrews, founder of the full service mobile agency addictive!, on the growing momentum of mobile shopping threatening the retailers…
The trouble with the Leveson inquiry – is that it is starting to create such a dust cloud that other respectable media stories are being obscured and seem almost boring by comparison.
Simon Andrews, founder of the full service mobile agency addictive!, on Amazon, tablets and the future of smartphones.
The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.
Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.
Major communication innovation is historically driven by the distribution mechanism; the first transatlantic cable was laid nearly a hundred years ago and has enabled the great leaps in communications for the last century that we’re only just capitalising on.