More Opinion articles

The imperative for brands to adapt to the consumer has never been greater, says Havas EHS’ Tash Whitmey – so where do they begin?

It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?

As Ofcom kick-starts its investigation into Premier League TV rights, Raymond Snoddy says, as usual, it is the fans who will suffer the most in the search for “perfect competition”.

Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.

To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.

Coding is now being taught in schools – and Steve Ackerman, managing director of Somethin’ Else, says the media industry is going to change forever.

The ad industry not only needs to diversify its workforce – it also needs to represent Britain more accurately in its output, writes Dominic Mills.

Despite some high-profile commitments from agency trading desks to ‘eradicate’ ad fraud, Marco Ricci, CEO of Adloox, says industry is being deceived.

Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…

What does it take for an ad to be truly successful today? Millward Brown’s head of UK marketing, Amanda Phillips, shares her insights.