More Opinion articles

As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space…

As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT and Carat UK.

Following a wave of acquisitions and consolidation in the television market, the question left hanging in the air is whether ITV could itself become a takeover target. By Raymond Snoddy.

Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.

We have to try anything to make publishing pay – except putting the bean counters in charge, says Ed Owen, editor of the Global Academy of Digital Marketing.

Now Publicis and Omnicom have terminated their merger plans, bosses Maurice Levy and John Wren have had their credibility torn to shreds, writes Dominic Mills. So what happens next?

As debate continues to rage around the merit of paywalls, is it time we considered the alternatives?, asks Ebuzzing’s CMO, Rebecca Mahony.

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the Chinese companies preparing to float in New York, the use of first party data and increasing speculation over the launch of Apple’s next iPhone…

Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.

As Lord Patten stands down as chairman of the BBC Trust, Raymond Snoddy examines both his legacy and the implications of his early departure – and suggests some likely candidates for a replacement.