Lake Capital’s purchase of marketing agency Engine means the venture capitalist firm will unlock a sort of modern-day dowry; a brave and forward-thinking project to turbo-charge Engine’s margins. Is this the future?
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Technology and creativity in digital out-of-home is positioning the medium as the only true multi-sensory advertising platform, says Kinetic UK’s Rosh Singh.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at how video is evolving, whether it’s the end for apps and more on Uber’s latest development into the grocery delivery space.
The terrible events surrounding the death of photojournalist James Foley force us ask serious questions about the way violent events are depicted in the media, writes Raymond Snoddy.
Agencies are right to be concerned that they can’t compete for today’s talent with the tech giants. But, if you dig deep into the financials, they’re not as poor as they like to pretend, says Dominic Mills.
We can make the digital advertising landscape a much better place for everyone through transparency, control and activation, writes Tom Triscari, CEO of Yieldr.
The latest ABC release for the January to June 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat and Manning Gottlieb OMD.
RTL’s recent acquisition of a majority stake in SpotXchange has given Decipher’s Nigel Walley a nervous sense of déjà vu, reminding him of a previous broadcaster’s dramatic foray into emerging digital media…
A little over a year since Lord Hall took charge of the BBC, how should we judge his performance? Raymond Snoddy gets out his red pen and examines the evidence.
What do other audience measurement bodies think about newspaper publishers serving notice on the National Readership Survey? We hear from Route’s MD, James Whitmore, for an out-of-home perspective.