“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.
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Daniel Todaro, managing director of Gekko, takes a look at the challenges ahead as the nation prepares for the digital radio switch-over – from public awareness campaigns, to ensuring the auto-mobile industry is backing the plan.
Gangnam Style, which has just surpassed the 1.3 billion views milestone on YouTube has an equally weird follower: the Harlem Shake. With over 17 million views in just two weeks, it’s quickly shaping up as a worthy successor – so as it continues to trend, Havas Media’s Matt Breen looks at the power of YouTube and the increasing impact of video consumerism.
China’s GDP is predicted to grow by around 7.5% this year – far above that of most Western economies – so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown’s Managing Director in Shanghai, Jason Spencer.
With the winter fashion weeks well under way, Kantar Media’s Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
Simon Andrews, founder of Addictive! talks mobile disruption, Twitter advertising and Google Glass.
It’s not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC’s incoming director-general, has already played a blinder while still sitting in the Royal Opera House. By Raymond Snoddy.
The time we spend with newsbrands is increasing says Newsworks’ chief executive Rufus Olins – which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.
John Lewis and Apple have embraced the best of both physical and virtual retail, combining on and offline to profitable effect says News International’s Abba Newbery. And the newspaper market is doing the same – offering a great physical experience backed up by a complementary online engagement.
The Future Foundation’s Richard Nicholls has been tracking a number of trends that have charted the rise of consumer empowerment – and his findings show evidence of a ‘hyper-individual’; a powerful consumer living in the cloud, super-charged and regaining control in the market place.