More Opinion articles

It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.

In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?

This week, Simon Andrews, founder of Addictive!, takes a look at the future for Apple now that innovation is failing to come from the hardware – as well as what might be the Holy Grail for Twitter after the purchase of adtech firm MoPub.

Too many advertisers are getting it wrong, so InSkin Media’s Dominic Tillson is getting no nonsense with online pre-roll – and offers advice to ensure ads are remembered positively and record a genuine interest.

As the BBC sinks into yet another crisis, the future of the BBC Trust remains in the balance. Should it simply be put out of its misery? The answer from Raymond Snoddy is an emphatic no.

There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.

Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.

Banks, with the inclusion of gay people in a host of their recent ads, seem to be reflecting modern life much better than most. Mainstream advertisers should take note, says Dominic Mills.

Simon Andrews, founder of Addictive!, this week looks at the lengths consumers are now going to to hide from advertisers online as data and privacy top news agendas the world over.

Route’s operations manager, Holly Stead, laments some of the deeply ingrained misogyny in society and culture and asks if the Sun’s Page 3 really has a place left in today’s media.