Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don’t work in this week’s Mobile Fix.
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If age has become less relevant in society – with older people behaving much more like the young – how relevant are traditional demographics? Richard Jacobs, Head of Commercial Strategy at Real & Smooth Radio, investigates – and comes to some interesting conclusions for today’s marketers.
In the scrum of attention that has surrounded the trial and imprisonment of Chris Huhne, slightly less attention has been given to the fact that this has been a media story throughout and there are even lessons in crisis management for the PR industry, says Raymond Snoddy . We also now know that it was a story that might never have even seen the light of day…
Why, if TV is the powerful medium, and radio the personal one, did Tesco – and a host of other big brands for a variety of reasons recently – use press to say sorry about its products?
A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.
Starcom MediaVest’s Steve Smith looks at how brand owners can engage with smartphone users outside of the home – with particular focus on the differences between city and rural life – and the impact that new image recognition technology is having on the advertising industry.
Despite the fact Lord Puttnam’s amendments to the Defamation Bill are not likely to pass into law, the damage done as a result of the political gamesmanship looks like being very great indeed says Raymond Snoddy.
Over the past 30 years the world has been rewired, giving birth to an always-on experience of human life that brings together flesh, blood and data – and now machine to machine technology has awakened. What, exactly, will this mean for brands? Michael Bayler, strategist and author, Bayler & Associates, investigates.
Channel 4’s Black Mirror has captivated viewers with its technology-obsessed dystopian futures. But these cautionary tales should also act as a warning to brands as they continue to embrace the world of digital argues the Media Native
Future Foundation’s Karen Canty has been on a storytelling mission – learning about its history and development – and why today it is so important for brands. So what can businesses learn from this simple, inbuilt human prerogative?