More Opinion articles

Nowadays, the question facing consumers is less about ‘What’s on?’ and more about ‘What would I like to watch and where can I find it?’, says GfK’s Colin Strong, and this poses a real challenge for the venerable electronic programme guide, which seems increasingly ill at ease in today’s environment…

Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…

The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.

Kantar Media’s Alice Dunn takes a look at net-engagers, or ‘true media-multitaskers’ – a money obsessed group of youths that many marketers should find highly attractive and worthwhile when it comes to targeting audiences…

Brian Jacobs, Founder, BJ&A; Founder Director, Enreach, explores the often strained relationship between agencies and procurement chiefs, and explains why agencies need to change their game.

Published author Simon Pont recently launched his new book, ‘Digital State: How the internet is changing everything’, and exclusively shares his thoughts with Newsline on exactly why the digital state is so important to us all, and what it all means…

Another outbreak of trebles all round as the BBC made further progress in reducing the size of its phalanx of senior executives, says Raymond Snoddy. And then, something truly extraordinary happened…

The move to marketing services has gone so far for some publishers that they’re not even really publishers anymore, says Peter Houston, founder of Flipping Pages Media. There comes a danger of publishers trying to be everything to everyone, and they need to make sure that they add real value and don’t tarnish their magazine’s credibility in the process…

The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…

The future, as we know, isn’t the 30-second spot, but rather a combination of that along with brand-owned video channels, branded content and entertainment, long-form video, short-form video, collaborations with musicians, writers, film/TV stars and directors, says Dominic Mills. And where do you go to access the cream of that talent? Hollywood, of course.