Raymond Snoddy: “Rupert Murdoch could say “to hell with it” – though those would not be the actual words used. He could close down Sky News and save the company an immediate £20 million a year. Worse still the entire future of News International could be called into question…”
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Jim Marshall on how the agency world reacted to the events that unfolded at News International week. One could argue that the words ‘rabbit’ and ‘headlights’ applied – the media agency world didn’t want to see NotW damaged, let alone go.
Never underestimate a Murdoch to spring the ultimate surprise and deliver a bigger response to a crisis than any commentator would have forecast…
Raymond Snoddy: It has been a remarkable few days, in which three important instutitions in British society – the press, the police and the Prime Minister – have all been judged and found wanting…
Simon Andrews, founder of the full service mobile agency addictive!, on the Facebook/Skype partnership, Google+, and the possibility of the iPad 3 in September…
In a recent press release, Pete Davis, managing director of Getmemedia.com, urges brand managers not to overlook the role of more traditional advertising in the age of social media.
Richard Nicholls, the Future Foundation, shows that social networking isn’t just for grown-ups…
Raymond Snoddy: Things are moving so fast with one journalistic atrocity following another on a daily basis, each worse in some telling aspect than the one that has gone before, that something urgent now has to be done…
Toby Beresford, co-founder of www.pailz.com, explains gamification, interactive media, and ‘eating your own dog food’…
Simon Andrews, founder of the full service mobile agency addictive!, discusses how we can make the most of mobile…