Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology – as well as a call to action.
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Following Advertising Week Europe, which included Wednesday’s MediaTel Media Playground event, Digital Cinema Media’s CEO Simon Rees shares his highlights from an inspirational week.
With one third of the US population watching digital video each week, it’s safe to say that online viewing is becoming increasingly mainstream. However, the latest US Touchpoints data look very similar to our own and shows that linear TV still rules the roost. So in a world with more content and content platforms than ever before, what – if anything – will replace television? ‘More telly!’ says The Media Native.
By focusing purely on the ‘bid’ or the ‘buy’ in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology’s Rhys McLachlan.
Trevor Beattie, advertising’s self-licensed controversialist, has proclaimed the death of the 30-second ad – and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form ‘blipverts’ already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?
The newspaper industry had already swallowed many tough proposals, but the balance has now been tipped so unacceptably against them that the future course is clear: The Government insists this is a self-regulatory body – if that is so then membership is by definition voluntary and all the leading newspaper groups have to do is…nothing. By Raymond Snoddy.
News International’s Abba Newbery explains ‘News 3.0’ – a new face-to-face consumer engagement project to help define the future of news.
As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend…
Ahead of joining the Screen panel at this week’s Media Playground on Wednesday, Simon Rees, CEO, Digital Cinema Media, shares his thoughts on the magic of the biggest screen of them all…