More Opinion articles

News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences.

A Jeff Bezos-backed bid for The Daily Telegraph? It’s a stretch, but not impossible now that Telegraph bidder Sir William Lewis is CEO of The Washington Post.

To bridge the leadership gap in advertising and marketing, organisations must adopt a multi-faceted approach.

Media leaders are in danger of perpetuating inequality and eroding employee trust with heavy-handed statements on which desk is best.

There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.

If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.

ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.

Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.