More Opinion articles

TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one. 

When someone with expert knowledge is given the time and space in the media to communicate that knowledge to society as a whole, we all reap the benefits.

Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor. 

The criticism of Nicola Coughlan once again shows society’s judgement reflex and how women are socialised to tear each other down. As an industry, we need to say enough is enough.

Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go. 

The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.

Political polls provide good fodder, but what degree of prominence should right-wing media organisations give to results that run counter to the direction they want the election and the country to go?

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.