More Opinion articles

Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.

Enough with meaningless, impersonal marketing messages during the festive period.

World Media Group CEO Belinda Barker reveals what the hot topics on members’ minds for 2024, from elections and AI to cookies and support for quality journalism.

Google’s long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.

Retail media networks need to collaborate to avoid a Wild West scenario.

The press must test the record of incumbent political parties for competence, achievement, and decency in 2024. Will there be Damascene conversions on the Right?

Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024, writes i-media’s head of programmatic.

Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.

Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.

Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?