More Opinion articles

In the wake of AI-generated content, buyers are hankering for authenticity and B2B brands need to lean in to this if they want to stay ahead.

The ruthless commentary surrounding Rachel Reeves underlines how women’s emotions are still weaponised against them.

The US TV ad market is growing twice as fast as that of the UK, driven by addressable budgets. We need to emulate its initiatives here to drive growth.

While Bluesky remains a niche part of the social ecosystem, savvy brands should be working to develop a community presence. After all, decentralised platforms offer something unique: portability

In an industry full of events and parties, too often the line is crossed. It is the responsibility of everyone to stop sexual harassment.

Your ad’s second impression might be the one that matters most.

Consumer attitudes towards diversity and inclusion have become more complex, creating a challenging environment for brands looking to celebrate events like Pride Month.

Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.

Principal media benefits media agencies’ bottom lines at the cost of operating impartially.

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.