Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach’s chief revenue officer examines the reasons.
Showing 481-490 of 6,077
More Opinion articles
Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp
Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media’s group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.
Could Labour campaign to overturn Brexit at the next election? The numbers add up and the UK press can be influential, explains Ray Snoddy.
The failures behind the launch of Sky Sports’ Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm’s chief innovation officer.
People turn to coaching for myriad reasons, but learning to think independently and ask open questions is a skill set that will benefit any leadership role and help develop your teams.
Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows.
Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.
In a crowded Christmas ad market, more brands are realising that being remembered for creative storytelling is the prerequisite for being loved, says the UK MD of Happydemics.
Made-for-advertising (MFA) sites are thriving and causing the “sloppification” of the internet. It’s time they were stopped and adland has the power to turn off the tap, says Ogury’s Benjamin Lanfry.