One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.
Showing 591-5,599 of 5,599
More Opinion articles
The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.
Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it’s alarming that some brands are reverting to the original Pride flag to consciously exclude others.
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.
Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.
AI might push us to be more original and force us to place more value on striving to invent or deliver the never-seen or never-heard to avoid competing with machines.
Until this week, there has been a B-shaped hole in election campaigns, manifestos and media coverage. What does that mean for the future government?
Apart from the Cannes Lions, our industry is full of networking events with free-flowing alcohol. Sober Media Network advises on how to navigate these situations.
The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.
Strong community bonds create healthier workplace cultures. So how do we collectively do this for the industry’s greater good?