More Opinion articles

Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.

TikTok is different to other social media platforms and marketers should lean in to it even if they do not enjoy it as much as their audience. 

Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.

In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.

Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.

Three-quarters of UK employees reported experiencing a toxic workplace, but how can you spot them and change them?

Brands have always grown stronger and faster when scoring in 6s and 4s by using ‘Big Media’ — not worrying about singles.

Stefanie Daniels shares the lessons in vulnerability she learned at 40, and how that translates to working in media.

This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.

Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.