More Opinion articles

Agents such as OpenAI’s Atlas will sit between brands and audiences, controlling discovery, influencing consideration, and in many cases making the purchase decision. Don’t get filtered out says Mindshare UK’s head of futures and innovation.

Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.

Brands that win won’t be the ones with the nicest websites. They’ll be the ones the AI systems understand most clearly, trust most, and feel most confident recommending.

According to the Daily Mail, culture secretary Lisa Nandy is paving the way for a ‘timely’ sale of The Daily Telegraph to DMGT. Not so fast, says Ray Snoddy. Is this really a good idea? 

The new chair of NABS’ Fast Forward pitching training programme offers advice on preparing teams to pursue new business. 

Spotify Wrapped has gone from marketing genius to a festive bum note. However, Recurly’s Guy Meyers believes it can bounce back. It just needs to change its tune. 

Transport for London (TfL) and Wavemaker UK outline their latest road safety campaign, which coincided with National Road Safety Week.

Phil Rowley recommends five must-reads on AI and outlines the learnings for businesses and brands.

HFSS restrictions may be voluntary this Christmas, but it’s a perfect time to lean into creative approaches that will be the perfect gift for next year, says Teads’ David Spinner. 

On the UN’s World Television Day, Channel 4’s chief commercial officer argues for TV’s superpowers over its digital rivals.