More Opinion articles

How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.

Could the WSJ lawsuit indicate a shifting of favour within the Murdoch media empire to another Republican as the tide goes against Donald Trump? 

It’s impossible to keep up with AI. Instead, enhance your human capabilities so you can harness and challenge the new frontier.

The rise of platforms has left brands with little insight into how their spend is used, who is benefiting from it and whether those actors are behaving responsibly.

As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?

There’s a lack of understanding of CTV’s scale and value, even as people are watching more content on screen. This presents a great opportunity for brands.  

In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change?

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.

Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.