More Opinion articles

Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.

Initiative UK’s chief strategy officer reflects on an inspiring agency day focused on supporting three disability-focused charities.

Ray Snoddy casts his mind back over the past 12 months to pick out the plotlines and politicos that informed his weekly column.

As more advertising pounds flow into the high-trust, high-impact, high-action medium of podcasting, why are female-hosted shows being ignored?

Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.

Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite’s Sam Wilson.

Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach’s chief revenue officer examines the reasons. 

Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp

Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media’s group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.

Could Labour campaign to overturn Brexit at the next election? The numbers add up and the UK press can be influential, explains Ray Snoddy.