More Opinion articles

The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.

Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.

The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.

The appointment of Samir Shah as BBC chairman should be welcomed. But wouldn’t he and director-general Tim Davie be even more effective if they swapped roles?

Fake advertising has a limited shelf life. Be bold with your OOH this winter.

It’s important to take a step back every now and then to take stock and celebrate our wins. Despite recent damning reports, there is a lot for digital advertising to shout about.

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

The reason fraud proliferates is that as an industry we don’t take the available steps to mitigate. Time for a New Year’s Resolution.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.