More Opinion articles

TikTok is the UK’s fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.

The Daily Telegraph may have broken the story that has plunged the BBC into crisis, but the newspaper group is facing a crisis of its own, as Ray Snoddy explains. 

Video solutions on the premium open web offer distinct, often unsung advantages, providing an alternative vision to the riches of the walled gardens, argues GumGum’s head of sales.

Have you been questioning the BBC’s value since the scandal erupted? The Grove Media’s MD looks at why it’s so important for the UK advertising industry.

Is adland collectively on mute about female burnout? Nicola Kemp says there are a few topics that elicit an eye roll as quickly as the idea that women are disproportionately overwhelmed.

TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.

In a study with Dentsu and Ipsos, Snap surveyed more than 13,000 sports fans across seven markets to understand exactly how women’s sports have taken such a foothold. Kahlen Macaulay reveals the findings.

Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.

Fiona McArthur analyses the innovation trends to emerge from Dentsu Creative’s CMO Report, conducted among 2,000 senior marketers.

UK advertisers can now measure deduplicated campaign reach and frequency across linear TV and online platforms through an advertiser-led, independent, single-source dataset. However, it has not all been plain sailing as Tom George describes.