More Opinion articles

Adapt to the decline of cross-device tracking and embrace on-device processing to create more meaningful moments with your audiences.

Brexit coverage has remained off the menu, even as the hospitality industry is crumbling under post-Brexit business realities.

With the summer in full swing, it’s remarkable how different the attitude towards holidays is between the UK and US, and never more so than over July and August period. 

The Telegraph looks on course to hit its bold ‘one-million subscriber’ target, but at what cost? And what will happen next, asks Axate founder Dominic Young.

Can we use modern technology to help consumers access a physical interaction rather than replace it?

Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations. 

Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?

Don’t settle for mediocre media strategies. Embedding your agency team within your marketing department can deliver impactful campaigns that drive meaningful growth.

We must challenge gender biases and actively support marginalised genders in the workplace to drive meaningful change.

A newspaper with a history of Conservative ownership and readership is hardly going to suddenly veer to the left, but a new, more independent owner could revisit the sins of the recent past and put them right.