More Opinion articles

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

Partner content: The DMA’s CEO outlines why the government’s proposed reforms will benefit businesses and their customers.

EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.

Posterscope’s innovation director outlines four predictions for out-of-home this year.

The News Movement’s Ramin Beheshti on whether social media’s association with misinformation is problematic for news publishers.

Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.

Enough with meaningless, impersonal marketing messages during the festive period.

World Media Group CEO Belinda Barker reveals what the hot topics on members’ minds for 2024, from elections and AI to cookies and support for quality journalism.

Google’s long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.

Retail media networks need to collaborate to avoid a Wild West scenario.