More Opinion articles

Films are one of the world’s most popular cultural forces and brands can harness cinema’s uniquely engrossing, immersive environment to shine a light on the importance of sustainability.

There are steps that we can take, together as an industry, to encourage more parents to take paternity leave. Because when all parents can access the support they need, that’s something worth celebrating.

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform. 

Judging by the numbers from Trump’s podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.

From Adolescence to Channel 4’s Gen Z research, we’ve seen the impact of the digital world on young people. Join Childline’s Ultimate Sports Day to raise funds and encourage collective action for the charity’s vital service. 

While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.

From slapdash return-to-office mandates to ignoring the untenable pressure on working mothers, we must stop being careless with women’s careers.

Gen Z are making deliberate choices about how they spend and save. Understanding this financial mindset is key to staying relevant and building long-term trust with this group. 

It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.