More Opinion articles

After joining Barb and announcing a significant update at Connected TV World Summit mere weeks later, Barb’s head of campaign audiences charts CFlight’s evolution in 2024. 

Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.

Getting through Q4 with your mental health intact can be a challenge. Prioritising wellness and setting clear work-life boundaries are key to a happy and successful end of the year.

We all need to responsibly incorporate AI tools into our work practices. How do we do so without making ourselves redundant in the process?

Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.

Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously. 

From high-profile resignations at the JC and to the impending Daily Telegraph sale, openness on ownership should apply to all our media.

This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.

In media, it’s easy to get caught up in metrics. But connection is at the heart of everything — and we would do well to apply this to understanding our bodies.