More Opinion articles

We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.

Ideas become easier to realise when tools cost less, resulting in more creativity. Gen AI can help us all progress our creativity and output, regardless of skill and talent.  

As the BBC heads into life-and-death discussions with the government about its future, decisions like axing HardTalk weaken the case for the licence fee.

How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.

These principles represent a major opportunity for advertisers to build a more responsible and trustworthy media environment for everyone, writes the co-founder of Conscious Advertising Network.

The amount of activity in the measurement space confirms that this is what advertisers are most interested in.

Parts of the ad industry are in rude health; but the particular issues agencies face is a key challenge for anyone who wants our industry to do better.

The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.

In the second of a three-part series on social identity and the media, The Kite Factory’s insights chief breaks down the key drivers behind why publishing increasingly provocative content can be irresistible. 

Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.