Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.
Showing 491-5,215 of 5,215
More Opinion articles
Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
The BBC is encumbered by scandals over Israel-Gaza war coverage and scathing criticism from Conservatives. Can it endure another 15 months?
Regional news media has a large audience, is trusted, and is effective. So why does the Government still spend nearly six times more with the tech platforms, asks the NMA’s vice-chair.
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.
No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
The Covid Inquiry has been lost in the news cycle as news media, and especially Conservative-friendly outlets, are ignoring the scandal.
Stefanie Daniels examines what true authenticity looks like for media professionals, leaders and organisations.