More Opinion articles

Seven in 10 young men trust social content as a reliable source of news. How can media serve them better?

Lumen’s Mike Follett responds to feedback on his provocative comment that planners “do your fucking jobs”, lest they risk replacement by AI tools.

Castlabs’ Christophe Kind shares how its new advanced addressable TV ad tracking and measurement solution, PRESTOads, can help drive TV performance in the new streaming era.

Real commitment or just empty pledges? Little Dot Studios’ sustainability lead asks, ‘Is the marketing industry being held to account on sustainability?’

Following October’s ADHD Awareness Month, one Future 100 member writes about her lived experience and offers advice on creating space for people to work in ways that let their strengths shine.

On the eve of The Future of Media London, the ‘present’ of media is a mess of fake video, AI slop and endless content. Can we build a future where trust is not only measured, but traded?

Nick Manning takes issue with Nick Clegg’s views on the web, and explains four ways that agencies can help drive change.

Sonic branding isn’t just effective; it’s the most distinctive and potent asset for brand recall, says Forever Audio’s CEO.

It takes a particular kind of leadership and way of organising to get momentum behind any movement. Jan Gooding looks at the building blocks of ‘Advertising, who cares?’

Big Tech’s outcome models are powerful but pricey. Advertisers’ meagre brand-level models just don’t cut it anymore. So what’s the answer?