More Opinion articles

A shadow internet is emerging that isn’t the dark web or criminal. It’s lighter, faster, and crafted not for humans but for machines. 

Community and peer advice matter to consumers. Fashion brands have an opportunity to be part of these communities, but only if driven by a real desire to become a constructive member. 

There may be varying reviews, but ITV’s lawyers would have slept more easily without this challenge and many must have questioned the wisdom of poking a stick into this hornet’s nest.

Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.

If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.

There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.

CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury. 

Algorithms are today’s casting directors, so offer them better auditions. Use the ‘Hook → proof → trust’ formula to find the right people for your brand.

The opportunity to reach millions in a shared, live moment is huge, but fans are hyper-aware of disruption. They want ads that offer control, relevance and value. 

Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.