More Opinion articles

Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.

The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.

We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.

No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.

The Covid Inquiry has been lost in the news cycle as news media, and especially Conservative-friendly outlets, are ignoring the scandal.

Stefanie Daniels examines what true authenticity looks like for media professionals, leaders and organisations. 

Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.

Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.

This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.

There are valid arguments on both sides of the debate over the BBC’s failure to call Hamas terrorists. But there appears to be more flexibility in the BBC’s impartiality rules than is being exercised.