More Opinion articles

Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.

Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2’s former head of media.

Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.

Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.

We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.

The UK’s prime minister might have changed, but the Right wing’s parochial and narrow obsessions have stayed the same.

The battle against money laundering in digital advertising is not separate from our fight against ad fraud — it’s an essential part of it, warns The Digital Voice’s founder.

The collective experience of women returning from maternity leave is an act of corporate negligence, with devastating impacts on women’s careers and the media industry.

Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier.

In the first of a three-part series, The Kite Factory’s John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.