In a new column, the Responsible Marketing Agency’s founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
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Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.
Three-quarters of UK employees reported experiencing a toxic workplace, but how can you spot them and change them?
Brands have always grown stronger and faster when scoring in 6s and 4s by using ‘Big Media’ — not worrying about singles.
Stefanie Daniels shares the lessons in vulnerability she learned at 40, and how that translates to working in media.
This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.
Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.
Media talking about ‘creative’ is too narrow in ambition. It’s creativity that will become the most priceless commodity in our industry.
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.