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WPP Media downgrades ad growth forecast amid macro chaos

WPP Media downgrades ad growth forecast amid macro chaos

10 Jun 2025 | Jack Benjamin

The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.

ABC adopts new ‘streamlined’ standards to reflect publishing’s digital shift
ABC adopts new ‘streamlined’ standards to reflect publishing’s digital shift
05 Jun 2025 | Jack Benjamin
How going direct to consumer builds loyalty and engagement
How going direct to consumer builds loyalty and engagement
05 Jun 2025 | Amanda Rottier
Time for journalists to do their job properly when it comes to Reform
Time for journalists to do their job properly when it comes to Reform
04 Jun 2025 | Raymond Snoddy
A rare feel-good week for publishing
A rare feel-good week for publishing
28 May 2025 | Raymond Snoddy
RedBird strikes deal to buy Telegraph
RedBird strikes deal to buy Telegraph
23 May 2025 | James Longhurst

The verdict is in: True crime pays

23 May 2025 | Mike Wooller

Despite the popularity of the genre, many advertisers still treat true crime podcasts with caution. Time to step into the courtroom and examine the evidence…

Video: Firmly in the frame

22 May 2025 | Nicole Pottier

Video is always evolving and Mail Metro Media’s offerings help audiences experience our content in an engaging way and connect them with brand partners.

Mail Metro Media launches Padelfest in support of British Heart Foundation

21 May 2025 | Jack Benjamin

Chief revenue officer Dom Williams is leading the effort and competing in the inaugural fundraiser — a round-robin tournament where media leaders will square off in games of padel.

Precision targeting and high-impact results? The secret sauce is data

21 May 2025 | Samantha Eales

The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.

Get full-funnel functional: The role of first-party insights

20 May 2025 | Lauren Dick

The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.

Media Horizons: The key trends influencing media’s next 12 months

19 May 2025 | Luke Hand

New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.

‘Our work is not yours to give away’: Creative leaders urge Starmer to enforce copyright law

10 May 2025 | Jack Benjamin

Over 400 artists and media industry leaders have penned an open letter to the UK PM ahead of a crunch vote in the House of Lords on plans to carve out copyright exemptions for AI companies.

‘Death of the website’: Publishers wrestle with the need to reinvent in AI era

07 May 2025 | Jack Benjamin

New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.

Don’t normalise Farage. He is anything but normal

07 May 2025 | Raymond Snoddy

News outlets must properly interrogate Farage and Reform on how effectively they run things, not report uncritically on the social division they stir.

A guide to blagging your way through ‘quality’ publishing

06 May 2025 | Omar Oakes

Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.

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Ears to the future

27 May 2025

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