The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025

Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.

Digital subscriptions will be priced at £16 per month or £144 per year, though readers under the age of 35 will qualify for a 50% discount.

According to the Daily Mail, culture secretary Lisa Nandy is paving the way for a ‘timely’ sale of The Daily Telegraph to DMGT. Not so fast, says Ray Snoddy. Is this really a good idea? 

Analysis: The deal will raise competition concerns as it reshapes a flagging newspaper industry.

Hannah Blake and Nick Moar, leaders of the Daily Mail’s new social publishers, discuss their editorial and commercial visions for DMG Newmedia and Creator Media, and how social can be harnessed to build publishing brands in a new era.

Tom Armstrong speaks to The Media Leader about how The New York Times is adapting its output to become a daily habit for consumers — be it through news, games or personalised sports coverage — and what that means for its growing advertising model.

Settling into her new role as Asda chief customer officer, Rachel Eyre sets out her priorities for how supermarkets can pack a marketing punch.