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The cultural moments that will matter to media in 2026

The cultural moments that will matter to media in 2026

30 Jan 2026 | The Media Leader Staff

Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.

IAB launches measurement advisory board in push for measurement solutions
IAB launches measurement advisory board in push for measurement solutions
22 Jan 2026 | Ellie Hammonds
‘We want to do different things’: Inside The Observer’s ‘luxury’ commercial strategy
‘We want to do different things’: Inside The Observer’s ‘luxury’ commercial strategy
20 Jan 2026 | Jack Benjamin
Why quality pays: the power of trusted editorial in media planning – PPA Magnetic and The Media Leader
Why quality pays: the power of trusted editorial in media planning – PPA Magnetic and The Media Leader
15 Jan 2026 | The Media Leader Staff
90% of Brits say journalism is important to society, as editors express lack of confidence in ad-supported publishing
90% of Brits say journalism is important to society, as editors express lack of confidence in ad-supported publishing
14 Jan 2026 | Jack Benjamin
Why has the news media still not learned how to handle a regime that lies blatantly?
Why has the news media still not learned how to handle a regime that lies blatantly?
14 Jan 2026 | Raymond Snoddy

Octave to scale audience segments with Audiomob deal

06 Jan 2026 | Ellie Hammonds

The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.

World Media Group members on how AI will reshape the media industry in 2026

05 Jan 2026 | Jamie Credland

World Media Group members from The Wall Street Journal, CNN, New York Times and Havas Media Group reflect on how AI is transforming the business of journalism, and why AI must be adopted without sacrificing the importance of trust.

Smartclip rolls out first ‘Sidekicks’ AI agents for client testing

18 Dec 2025 | The Media Leader Staff

Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

17 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.

2025 in review: Publishing upended by AI search and creators as social platforms lower moderation standards

16 Dec 2025 | Jack Benjamin

The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.

Karen Eccles named as new Sky Media MD

10 Dec 2025 | James Longhurst

Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.

The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox

08 Dec 2025 | Jack Benjamin

The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

08 Dec 2025 | James Longhurst

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

EssenceMediacom and Tesco take top gongs at Newsworks Awards 2025

03 Dec 2025 | Partner Content

EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025

The relative advantage of ‘unsafe’ news content

01 Dec 2025 | Jessica Treasure

Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.

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