Capitalising on the newsbrands’ considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
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It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
This week’s winner has smashed all records with its gruesome and apocalyptic attention-grabbing ad.
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
VIDEO INTERVIEW: Newsline speaks to the Independent and Evening Standard’s Chris Blackhurst about the threats to long-form journalism and the place for traditional, printed media in the modern world.
VIDEO INTERVIEW: Newsline speaks to Trinity Mirror’s new chief revenue officer about the threat of BuzzFeed, coping with the declines in print circulations and future-proofing publishing businesses.
This week’s winning press ad has smashed all norms for its engagement rates – but remains a controversial campaign for movie lovers…
Metro has announced a three-month partnership with Google Play to create a brand new double-page feature which will run every Wednesday in the recently launched entertainment section, Scene.
Yahoo’s Piers North and Jenny Thomson will join the publisher’s commercial division, reporting to chief revenue officer James Wildman.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.