More Press articles

The National Readership Survey (NRS) has today released its latest figures combining both print and online readership – showing mixed fortunes for UK newsbrands.

The latest NRS national newspaper figures once again chart a steady decline in print, with no titles recording any growth in readership at all for the period April 2013 to March 2014.

The vice president of the European Magazine Marketing Association, a former managing editor of The Sun and a co-founder of Innocent smoothies amongst those to join the board.

Like it or not, native advertising is here to stay – so let’s learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and – above all else – readers and consumers. By Raymond Snoddy.

New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.

Despite television’s dominance, press and radio were found to be the next best at generating sales.

We have to try anything to make publishing pay – except putting the bean counters in charge, says Ed Owen, editor of the Global Academy of Digital Marketing.

As debate continues to rage around the merit of paywalls, is it time we considered the alternatives?, asks Ebuzzing’s CMO, Rebecca Mahony.

Only four daily titles managed to record any growth in the latest ABC results showing circulation figures for the national newspapers as the London Free Press sees good yearly growth.

In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands – whether in print or online – show strong resilience.