In the second of our special reports, Suzy Young, data and journals director, Warc, uses the latest ad spend data to determine the health of the magazine market.
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After the publication of the latest UK adspend forecasts this week, Suzy Young, data and journals director, Warc, examines the health of regional newsbrands.
The publisher has created two new senior roles in a bid to strengthen its digital proposition.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
The supermarket claws are out in full swing again this week with the battle of the painfully garish price-busting yellows.
The Financial Times recorded the highest increase in circulation last month, whilst the Sun on Sunday sees another decline despite strong sales.
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
Capitalising on the newsbrands’ considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
This week’s winner has smashed all records with its gruesome and apocalyptic attention-grabbing ad.