Publishers of consumer magazine and business information brands have put mobile optimisation at the top of their priority list, according to the PPA’s latest Publishing Futures report.
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TV was the dominant medium in the 2010 general election campaigns, but this time round the most important single influence could be newspapers, writes Raymond Snoddy.
Time Inc. UK has appointed Lisa Batty as its new marketing director, advertising, to lead the development and implementation of all marketing and communication initiatives across the company’s advertising department.
Trinity Mirror Solutions’ new chief revenue officer, James Wildman, tells us how a heritage newsbrand should commercially evolve for a digital future.
Trinity Mirror is reportedly in talks to buy regional publisher Local World for an estimated £200 million, according to the Guardian.
Speaking at a Broadcasting Press Guild event, the WPP boss gave his two cents on a range of subjects – from the plight of newspapers and the future of the BBC, to Jeremy Clarkson’s fisticuffs.
Money magazine is to become City A.M.’s third supplement and will target independent investors.
With the 2015 general election looming, the Independent’s chief political columnist, Steve Richards, examines why newsbrands remain so influential.
#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.