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News International is in talks with News Corp about creating a behavioural targeting network across its properties, on sites such as MySpace and Sky.The network would allow News International titles, such as The Sun and The Times, to share data on reader behaviour and enable brands to target across both publisher’s sites.Martin Corke, head of… Continue reading News International and News Corp in behavioural targeting talks

Condé Nast has appointed Catherine Ostler, former editor of the Evening Standard’s ES magazine, as the new editor of Tatler.Ostler is set to replace Geordie Greig, who stepped down from the role earlier this month to become the editor of the London Evening Standard, under new owner Alexander Lebedev.Lebedev has also re-appointed managing director Andrew… Continue reading Tatler appoints new editor

Daily Newspaper MarketThe national daily newspaper market was down overall by 3.8% year on year in January.There were relatively large year on year declines for the Independent, Daily Record and Daily Mirror, while the Daily Star managed to buck the overall trend. National Newspaper ABC Figures – January 2009 Daily Titles Jan-08 Jan-09 Actual Change… Continue reading ABC National Newspaper Round-Up: January 2009

Buoyed by the increasing financial uncertainty in world markets, January saw free business title City AM‘s distribution figure grow 3.7% year on year to 87,655.The Evening Standard‘s circulation dipped slightly year on year, by around 0.5% to just under 293,000 copies, although it was up month on month.Evening freesheet thelondonpaper remained relatively static year on… Continue reading City AM enjoys year on year growth

News International plans to slash the cover price of its new-look Saturday Times by 50p to £1 for a limited period, as part of a seven-week marketing drive.The third-off price cut is part of the publisher’s £2 million advertising campaign, which has been created by CHI & Partners in association with brand consultant Venturethree, to… Continue reading Times cuts Saturday cover price

Tatler editor Geordie Greig has been appointed editor of London’s Evening Standard.Greig replaces Veronica Wadley, who has been at the paper since 2002. In a statement, the Standard said that she is leaving “pursue new interests in journalism”.Greig, 48, has been editor of society magazine Tatler since 1999. He has also worked for the Daily… Continue reading Greig appointed Evening Standard editor

Telegraph Media Group (TMG) has signed a deal with InSkin Media to offer brands a new ad format.The new format wraps an ad around a publisher’s media player, allowing visitors to click on a brand’s ad while still viewing the video.TMG has signed agreements with BUPA and Warner Music to run their ads across videos… Continue reading TMG signs video ad deal

The Evening Standard is testing a new distribution strategy that could see it offer free and heavily discounted copies of the 50p paper outside train and tube stations.Currently undergoing secret testing, the new strategy would see free copies distributed outside train and tube stations, upmarket restaurants and West End theatres, with vendors paid fixed hourly… Continue reading Evening Standard could offer free and discounted copies

Over three quarters (78%) of the UK’s most trusted brands regularly publish a customer magazine, new research from Royal Mail has revealed.Organisations including British Airways, Tesco, Virgin, Norwich Union, British Gas and AA were all recently named trusted brands within their respective categories (non-FMCG categories) by Reader’s Digest annual survey. They were also found to… Continue reading Over three quarters of trusted brands publish customer magazines

There is no silver bullet for solving the revenue problems faced by newspapers, according to Brian Harrison, digital director at Telegraph Media Group.Speaking at an AOP event last week, Harrison argued that it is essential for the press to focus its energies on diversifying digital revenues in order to ensure survival.An important part of brand… Continue reading Diversyifing revenue streams vital for traditional media