Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.
16 Jan 2025 | Sam Knights
In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?
17 Dec 2024 | Paul Edwards, Karl Weaver and Chad Wollen
01 Nov 2024 | Jack Benjamin
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
| Maria Iu
The streaming company has struck similar deals in the US.
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
| Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
| Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.
All the latest from Cannes Lions with The Media Leader team on the ground.