In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?

A new sustainability pillar has also been added to the framework.

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.

CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.

Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.

Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.

Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry. 

The streaming company has struck similar deals in the US.

The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.