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The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

12 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more
The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more
11 Dec 2025 | Ellie Hammonds
The one-night-stand brands: ‘What social media is doing to your brain – it’s also doing to your brand’
The one-night-stand brands: ‘What social media is doing to your brain – it’s also doing to your brand’
10 Dec 2025 | Ellie Hammonds
The halo effect: What Sky Sports’ TikTok misstep tells us about building real communities on social
The halo effect: What Sky Sports’ TikTok misstep tells us about building real communities on social
10 Dec 2025 | Laura Redman
The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
10 Dec 2025 | Ellie Hammonds
The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society
The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society
09 Dec 2025 | Ellie Hammonds

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

08 Dec 2025 | Jack Benjamin

WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

08 Dec 2025 | James Longhurst

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search

05 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

The Brief – Thursday 4 December – Global ad spend forecast, WPP demoted from FTSE 100, the Economists revenue grew and more

04 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

If Meta is gold standard, what’s sub-standard?

03 Dec 2025 | Lindsey Clay

If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?

‘Sky is a creator’: Sky Media leans into curation on platforms

27 Nov 2025 | Jack Benjamin

The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.

The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids

27 Nov 2025 | James Longhurst

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

‘Social as a destination itself’: Inside Mail Metro Media’s two new social publishers

19 Nov 2025 | Jack Benjamin

Hannah Blake and Nick Moar, leaders of the Daily Mail’s new social publishers, discuss their editorial and commercial visions for DMG Newmedia and Creator Media, and how social can be harnessed to build publishing brands in a new era.

Big tech gets bigger

10 Nov 2025 | Jack Benjamin

Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.

Meta: Media planning can’t be replaced in AI era

06 Nov 2025 | Jack Benjamin

Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.

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