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The Brief – Friday 19 December – TikTok reached a deal in US, Open AI launches an App Directory, Trump’s social platform $6bn merger

The Brief – Friday 19 December – TikTok reached a deal in US, Open AI launches an App Directory, Trump’s social platform $6bn merger

19 Dec 2025 | Ellie Hammonds

Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.

The Brief – Thursday 18 December – WBD rebuffs Paramount’s hostile bid, Instagram launches TV app, iHeartMedia and Netflix strike a deal
The Brief – Thursday 18 December – WBD rebuffs Paramount’s hostile bid, Instagram launches TV app, iHeartMedia and Netflix strike a deal
18 Dec 2025 | Ellie Hammonds
Future 100 Club on their favourite Media Leader coverage from 2025
Future 100 Club on their favourite Media Leader coverage from 2025
18 Dec 2025 | James Longhurst
The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
17 Dec 2025 | Ellie Hammonds
2025 in review: Publishing upended by AI search and creators as social platforms lower moderation standards
2025 in review: Publishing upended by AI search and creators as social platforms lower moderation standards
16 Dec 2025 | Jack Benjamin
Inside TikTok’s journey to become a retailer and search competitor
Inside TikTok’s journey to become a retailer and search competitor
16 Dec 2025 | Jack Benjamin

The Brief – Tuesday 16 December – More scams for Meta, BBC funding future, TikTok sale set to be pushed back

16 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.

The Brief – Monday 15 December – Reddit challenges Australia’s social ban, Trump signs AI order, Disney accuses Google and more

15 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Monday 15 December, The Media Leader’s round-up of media news.

LHF restrictions round-up: How each media channel is impacted

15 Dec 2025 | Ellie Hammonds

As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.

The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

12 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

11 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

The one-night-stand brands: ‘What social media is doing to your brain – it’s also doing to your brand’

10 Dec 2025 | Ellie Hammonds

Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?

The halo effect: What Sky Sports’ TikTok misstep tells us about building real communities on social

10 Dec 2025 | Laura Redman

The failures behind the launch of Sky Sports’ Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm’s chief innovation officer.

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

10 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.

The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society

09 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

08 Dec 2025 | Jack Benjamin

WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.

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