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Half of Brits to cut screen time to be more present during Christmas period

Half of Brits to cut screen time to be more present during Christmas period

24 Jul 2025 | Maria Iu

IPA study also found that a considerable proportion plan to take a break from social media.

Substack is warming to advertising. Will brands warm to Substack?
Substack is warming to advertising. Will brands warm to Substack?
18 Jul 2025 | Jack Benjamin
Why do advertisers swim in dangerous waters?
Why do advertisers swim in dangerous waters?
15 Jul 2025 | Elliott Millard
Purple Goat at 5: ‘Inclusion isn’t difficult when you have the right voices in the room’
Purple Goat at 5: ‘Inclusion isn’t difficult when you have the right voices in the room’
15 Jul 2025 | Jack Benjamin
Key moments during Linda Yaccarino’s tenure at X
Key moments during Linda Yaccarino’s tenure at X
14 Jul 2025 | Ellie Hammonds
How to hack the attention economy — with VCCP Media’s Will Parrish
How to hack the attention economy — with VCCP Media’s Will Parrish
14 Jul 2025 | Jack Benjamin

Origin completes beta trial and expands to wider market

09 Jul 2025 | Jack Benjamin

The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.

Bluesky isn’t built for brands, but should brands build for Bluesky?

07 Jul 2025 | Christina Miller

While Bluesky remains a niche part of the social ecosystem, savvy brands should be working to develop a community presence. After all, decentralised platforms offer something unique: portability

TrueRights launches calculator for fair pricing in the creator economy

01 Jul 2025 | Jack Benjamin

The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.

From celebration to silence: the great Pride disappearing act

01 Jul 2025 | Chris Dunne

After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.

Time to fight back against media’s mobile peer pressure

30 Jun 2025 | Omar Oakes

We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn’t it finally time to do something about this contradiction?

Addressing the ‘hot potato’ of child safety online — with SuperAwesome CEO Kate O’Loughlin

30 Jun 2025 | Jack Benjamin

SuperAwesome CEO Kate O’Loughlin speaks with host Jack Benjamin about what sets younger consumers apart, how to reach them in gaming environments and on social platforms, and – importantly – how to do so in a way that is respectful of their privacy and user safety.

US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’

24 Jun 2025 | Jack Benjamin

Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.

Reddit CEO Steve Huffman: ‘People hate ads, but they love brands’

19 Jun 2025 | Jack Benjamin

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

TikTok stakes claim as ‘home of search’ as it launches more AI ad tools

17 Jun 2025 | James Longhurst

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

Hasbro navigates a changed toy market and macro uncertainty

16 Jun 2025 | Jack Benjamin

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.

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23 Jul 2025

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