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IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

22 Jan 2026 | Ellie Hammonds

The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.

Why quality pays: the power of trusted editorial in media planning – PPA Magnetic and The Media Leader
Why quality pays: the power of trusted editorial in media planning – PPA Magnetic and The Media Leader
15 Jan 2026 | The Media Leader Staff
Ofcom investigation ‘remains ongoing’ as X claims to have restricted Grok use
Ofcom investigation ‘remains ongoing’ as X claims to have restricted Grok use
15 Jan 2026 | Jack Benjamin
Where does TV sit within brand marketing strategies? With Unilever, PepsiCo, ex-Kraft Heinz
Where does TV sit within brand marketing strategies? With Unilever, PepsiCo, ex-Kraft Heinz
12 Jan 2026 | Jack Benjamin
Inside the Grok CSAM scandal and how brands have faced ‘weaponised political pressure’ to spend with X
Inside the Grok CSAM scandal and how brands have faced ‘weaponised political pressure’ to spend with X
07 Jan 2026 | Jack Benjamin
The Brief – Friday 19 December – TikTok reached a deal in US, Open AI launches an App Directory, Trump’s social platform $6bn merger
The Brief – Friday 19 December – TikTok reached a deal in US, Open AI launches an App Directory, Trump’s social platform $6bn merger
19 Dec 2025 | Ellie Hammonds

The Brief – Thursday 18 December – WBD rebuffs Paramount’s hostile bid, Instagram launches TV app, iHeartMedia and Netflix strike a deal

18 Dec 2025 | Ellie Hammonds

Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.

Future 100 Club on their favourite Media Leader coverage from 2025

18 Dec 2025 | James Longhurst

From hard-hitting investigations of social media safety to thought-provoking op-eds on sustainability and the industry’s flagship events, The Media Leader’s coverage in 2025 sparked important conversations across the industry.

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

17 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.

2025 in review: Publishing upended by AI search and creators as social platforms lower moderation standards

16 Dec 2025 | Jack Benjamin

The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.

Inside TikTok’s journey to become a retailer and search competitor

16 Dec 2025 | Jack Benjamin

General manager of global business solutions Kris Boger speaks to The Media Leader about TikTok’s expansion into commerce and search, how the platform has innovated despite US ownership uncertainty, and challenges in tackling teen safety.

The Brief – Tuesday 16 December – More scams for Meta, BBC funding future, TikTok sale set to be pushed back

16 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.

The Brief – Monday 15 December – Reddit challenges Australia’s social ban, Trump signs AI order, Disney accuses Google and more

15 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Monday 15 December, The Media Leader’s round-up of media news.

LHF restrictions round-up: How each media channel is impacted

15 Dec 2025 | Ellie Hammonds

As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.

The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

12 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

11 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

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16 Dec 2025

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