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‘Positive’ platforms improve purchase intent, Pinterest says

‘Positive’ platforms improve purchase intent, Pinterest says

27 Mar 2025 | Jack Benjamin

New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.

Subscriptions, search and shoppability: Social challengers go beyond the long tail
Subscriptions, search and shoppability: Social challengers go beyond the long tail
18 Feb 2025 | Jack Benjamin
2024 in social media: Regulation, challengers and a flotation
2024 in social media: Regulation, challengers and a flotation
16 Dec 2024 | Jack Benjamin
How useful are AI performance tools? With Pinterest’s Matt Crystal
How useful are AI performance tools? With Pinterest’s Matt Crystal
04 Nov 2024 | Jack Benjamin
Bauer commercial chief urges action over social media and mental health ‘deterioration’
Bauer commercial chief urges action over social media and mental health ‘deterioration’
10 Oct 2024 | Omar Oakes
Pinterest eyes performance budgets as it takes on Big Tech
Pinterest eyes performance budgets as it takes on Big Tech
01 Oct 2024 | Jack Benjamin

Stories that mattered this week: YouTube’s growing TV influence, Media Nations, HBO, OpenAI vs Google

01 Aug 2024 | The Media Leader Staff

Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.

Wacl campaign urges industry to work with ‘more diverse breadth of women’

03 Jun 2024 | Ella Sagar

The women’s network is calling for improved representation of all women in advertising and to better measure progress.

Pinterest poaches Spotify’s Beth Horn to scale UK business

28 May 2024 | Jack Benjamin

Horn will be responsible for leading Pinterest’s sales strategy and execution.

Podcast: A world without TikTok? With Nicola Kemp

21 Mar 2024 | The Media Leader Staff

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Mediahub’s ‘carbon-killing algo’ resulted in brand uplifts

11 Mar 2024 | Jack Benjamin

A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.

Two myths Pinterest is keen to slay

01 Mar 2024 | The Media Leader Staff

The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?

Podcast: Pinterest is (almost) at half a billion users — so what now?

19 Feb 2024 | The Media Leader Staff

Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.

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Blockbusting summer of films

10 Jun 2025

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