Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.
The women’s network is calling for improved representation of all women in advertising and to better measure progress.
Horn will be responsible for leading Pinterest’s sales strategy and execution.
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.
The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?
Milka Privodanova, head of Europe, Middle East and Africa at Pinterest, joins Omar Oakes to talk about the next step in the picture-sharing platform’s journey as it reaches nearly 500m users and progresses ecommerce deals with Amazon and Google.