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The halo effect: What Sky Sports’ TikTok misstep tells us about building real communities on social

The halo effect: What Sky Sports’ TikTok misstep tells us about building real communities on social

10 Dec 2025 | Laura Redman

The failures behind the launch of Sky Sports’ Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm’s chief innovation officer.

The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search
The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search
05 Dec 2025 | Ellie Hammonds
The Brief – Thursday 4 December – Global ad spend forecast, WPP demoted from FTSE 100, the Economists revenue grew and more
The Brief – Thursday 4 December – Global ad spend forecast, WPP demoted from FTSE 100, the Economists revenue grew and more
04 Dec 2025 | Ellie Hammonds
Platforms’ teen safety efforts amount to ‘broken promises’ — with Andy Burrows and Harriet Kingaby
Platforms’ teen safety efforts amount to ‘broken promises’ — with Andy Burrows and Harriet Kingaby
13 Oct 2025 | Jack Benjamin
US TikTok sale brings uncertainty for creators amid free speech chill
US TikTok sale brings uncertainty for creators amid free speech chill
17 Sep 2025 | Jack Benjamin
Social platforms’ ‘language blind spots’ in content moderation bring brand safety concerns
Social platforms’ ‘language blind spots’ in content moderation bring brand safety concerns
29 Aug 2025 | Jack Benjamin

Molly Russell charity CEO: Social media’s user safety efforts have been ‘performative’

27 Aug 2025 | Jack Benjamin

Molly Rose Foundation’s Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what’s at stake if advertisers don’t apply pressure to social platforms serving harmful content to teens.

Ethics in the future of media technology — with Professor Andy Miah

26 Aug 2025 | Jack Benjamin

The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.

TikTok stakes claim as ‘home of search’ as it launches more AI ad tools

17 Jun 2025 | James Longhurst

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

‘You need a human compass’: Lea Karam opens behavioural consultancy

03 Jun 2025 | Jack Benjamin

The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.

Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC

27 May 2025 | Jack Benjamin

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

Trevor Johnson exits TikTok

19 May 2025 | Maria Iu

News follows the recent departure of Lucy Banks and Stuart Flint.

Over two-fifths of influencer ads fail to meet ASA disclosure standards

09 May 2025 | Jack Benjamin

The ASA assessed over 50,000 pieces of influencer context on social media platforms, finding that only 57% stuck to its rules on ad disclosure.

TikTok appoints Thomas Wlazik GM for Europe and Israel

04 Apr 2025 | Jack Benjamin

Wlazik replaces outgoing Europe sales VP Stuart Flint, who announced he was leaving the short-form video giant last week.

How a TikTok banger helped Twix own a crucial moment in the calendar

27 Feb 2025 | Maria Iu

The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

Brits cut down on time spent on social media last year

25 Feb 2025 | Jack Benjamin

The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.

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