At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.
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The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.
Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
The Guardian’s director of clients, marketing and research shares what has changed in conversations with partners and what he wanted to be when he grew up.
Posterscope’s innovation director outlines four predictions for out-of-home this year.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.