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The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

10 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk
WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk
08 Dec 2025 | Jack Benjamin
The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search
The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search
05 Dec 2025 | Ellie Hammonds
If Meta is gold standard, what’s sub-standard?
If Meta is gold standard, what’s sub-standard?
03 Dec 2025 | Lindsey Clay
The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more
The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more
03 Dec 2025 | Ellie Hammonds
Big tech gets bigger
Big tech gets bigger
10 Nov 2025 | Jack Benjamin

A battle plan for publishers in the war against AI search

13 Oct 2025 | Kamran Vahabi

How publishers can insulate themselves against AI search by leveraging content in new, more powerful ways.

Google designated with ‘strategic market status’ by UK Competition and Markets Authority

10 Oct 2025 | Ellie Hammonds

The decision offers confirmation of Google’s market power and enables the UK Competition and Markets Authority (CMA) to consider and implement proportionate intervention measures to ensure fair competition and treatment of businesses who rely on Google.

One-third of indie publishers could shut down by next year as AI search hits traffic

19 Sep 2025 | Jack Benjamin

An estimated 100 of the 300 websites that belong to the Independent Publishers Alliance are unlikely to survive the next 15 months, a board member has warned, as referral traffic from Google dries up.

The fate of quality journalism in a Google-led ecosystem

17 Sep 2025 | Stephanie Himoff

Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.

Creative leaders accuse UK government of failing to enforce copyright protection

16 Sep 2025 | Jack Benjamin

More than 70 leading UK creative voices and organisations have penned another open letter to Sir Keir Starmer, criticising his government’s failure to protect them against AI companies’ alleged copyright infringements.

Snap is betting on smart glasses. Should brands?

15 Sep 2025 | Jack Benjamin

The Media Leader tried on a dev kit of Snap’s next-gen AR glasses, which Snap says represents the future of consumer tech. Is the opportunity for brands akin to the launch of the iPhone or just another overhyped ‘innovation budget’ project?

How opaque algorithms are influencing communication — with Lea Karam and Patrick Fagan

15 Sep 2025 | Jack Benjamin

The behavioural consultants speak to host Jack Benjamin about whether attention spans are truly shortening and why we still use social media even when so many agree it’s a negative force on society.

Googlers are laughing at you. Can you blame them?

08 Sep 2025 | Omar Oakes

Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.

‘An historic failure’ or a new opportunity? Industry reacts to Google’s search monopoly remedies

03 Sep 2025 | Ellie Hammonds

The decision by a US district judge has sparked debate around whether enforced remedies will go far enough in tackling Google’s search monopoly and the implications for the wider digital ad ecosystem.

Podcast: How should brands navigate AI search? With Havas Media Network’s Paul Bland

18 Aug 2025 | Jack Benjamin

Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.

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