Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
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A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.
Patrick Affleck, UK CEO of Havas Media Network, talks to The Media Leader about key leadership skills, the importance of sustainability in media, and why positivity is returning to advertising in the second half of 2024.
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
| Ed Cox
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
Watch: Ian Whittaker, the media and tech analyst, tells The Media Leader what to expect if Labour wins the UK general election.
| Maria Iu
Teads survey revealed that 85% are considering selling directly to advertisers and agencies through leveraging their first-party data.