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Consumer Sync aims to help marketers navigate an evolving landscape so they can create meaningful connections that build loyalty and trust.

An investigation by the UK competition watchdog provisionally ruled that Google has engaged in anti-competitive practices in open-display adtech.

In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.

Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler’s Climate Action Team.

Google’s new AI photo editing feature “has the potential for misuse on a mass scale” despite its impressive tech, according to some tech experts.

GroupM had forecast the $1tn mark to be reached in 2025.

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.

Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.

GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.