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The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.

Is innovation in our DNA or is it a learned behaviour? Actually, we need to possess a burning desire to innovate but we also need to be present in an environment where innovation can flourish.

The AA taskforce’s first report urges advertisers to learn about AI tools at their disposal while cautioning about the need to do so with safety and legality in mind.

The ChatGPT developer is throwing its hat into the search ring and says it wants to work with publishers to improve the product. But how friendly will this tool be when it comes to referral traffic?

In the chess match that will decide the fate of third-party cookies, Google has pulled a Bobby Fischer. What does this mean for the industry? 

In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.

Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.

Talks between the two companies are reported to be at “an advanced stage”. 

Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising. 

Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.