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Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.

The integration will include reports against more than 500 audience segmentations across the video-sharing platform.

Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.

While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.

Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.

If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?

Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.

They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

A prediction: SVOD/YouTube/AVOD/FAST will offer the same measurable reach as broadcasters, argues MiQ’s advanced TV product manager. (Partner content)

If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.