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Marketers will be able to measure their YouTube campaigns against other channels.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.

At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.

AI might push us to be more original and force us to place more value on striving to invent or deliver the never-seen or never-heard to avoid competing with machines.

Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.

All the latest from Cannes Lions with The Media Leader team on the ground.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.