The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
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A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
In response to Omar Oakes’ recent piece, an agency chief argues that tech can actually help creatives prove their value.
Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn’s survey.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.
Partner content: One compelling case study illustrates this evolution of how can advertisers tap into podcasts’ highly engaged and varied audiences, writes the global head of Acast Creative.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
New features include full image and text generation, among other updates to Meta’s Advantage+ products.