| Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
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YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.