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How going direct to consumer builds loyalty and engagement

How going direct to consumer builds loyalty and engagement

05 Jun 2025 | Amanda Rottier

A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.

‘You need a human compass’: Lea Karam opens behavioural consultancy
‘You need a human compass’: Lea Karam opens behavioural consultancy
03 Jun 2025 | Jack Benjamin
David and Goliath: How agencies can win the AI battle
David and Goliath: How agencies can win the AI battle
03 Jun 2025 | Nick Manning
Roll your own DICE: How values will save you from the AI swamp
Roll your own DICE: How values will save you from the AI swamp
02 Jun 2025 | Omar Oakes
Has Peter Field (finally) ended the TV debate?
Has Peter Field (finally) ended the TV debate?
02 Jun 2025 | Bob Wootton
‘Misaligned expectations’ between brands and influencers hamper creator economy
‘Misaligned expectations’ between brands and influencers hamper creator economy
14 May 2025 | Jack Benjamin

The future of media is not Group Men

13 May 2025 | Nicola Kemp

Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?

‘Our work is not yours to give away’: Creative leaders urge Starmer to enforce copyright law

10 May 2025 | Jack Benjamin

Over 400 artists and media industry leaders have penned an open letter to the UK PM ahead of a crunch vote in the House of Lords on plans to carve out copyright exemptions for AI companies.

Channel 4 commercial chief: Advertisers chase ‘cheap reach’ at Gen Z’s peril

08 May 2025 | Jack Benjamin

Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.

‘Death of the website’: Publishers wrestle with the need to reinvent in AI era

07 May 2025 | Jack Benjamin

New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.

A guide to blagging your way through ‘quality’ publishing

06 May 2025 | Omar Oakes

Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.

Bountiful Cow study finds all news is brand-safe, with ‘unsafe’ inventory most effective

01 May 2025 | Jack Benjamin

The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.

World of pain? Further evidence that principal media is harming the ad industry

24 Apr 2025 | Nick Manning

It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.

Journalists’ path to the truth has never been rockier

09 Apr 2025 | Raymond Snoddy

From trust to news avoidance, from ‘jokes’ of death to actual deaths, there are serious problems facing journalists and journalism, and solutions are as yet unclear.

An indie’s perspective: Proprietary media needs to go

08 Apr 2025 | Mike Fantis

Proprietary media doesn’t benefit smaller brands or agencies, resulting in a two-tier system. I still don’t think proprietary media can offer better value than a well-considered media strategy.  

Lessons from Adolescence: Think big and buy British

03 Apr 2025 | Nick Manning

The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.  

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27 May 2025

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