The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.

It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.

From trust to news avoidance, from ‘jokes’ of death to actual deaths, there are serious problems facing journalists and journalism, and solutions are as yet unclear.

Proprietary media doesn’t benefit smaller brands or agencies, resulting in a two-tier system. I still don’t think proprietary media can offer better value than a well-considered media strategy.  

The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.  

Thirty-five years after inventing the world wide web, Sir Tim Berners-Lee is still trying to create an internet that maximises social good. His core mission is to decentralise the web by liberating data from tech platforms. 

Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.

Newsworks study also found that most Brits believe advertisers should support quality journalism.

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.