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Trust offers competitive edge — but businesses are failing to deliver it

Trust offers competitive edge — but businesses are failing to deliver it

10 Jul 2025 | Ellie Hammonds

An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.

Addressing the ‘hot potato’ of child safety online — with SuperAwesome CEO Kate O’Loughlin
Addressing the ‘hot potato’ of child safety online — with SuperAwesome CEO Kate O’Loughlin
30 Jun 2025 | Jack Benjamin
The Future 100 – Empowering voices – Live blog
The Future 100 – Empowering voices – Live blog
26 Jun 2025 | The Media Leader Staff
US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’
US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’
24 Jun 2025 | Jack Benjamin
Advertisers warn news media still too risky
Advertisers warn news media still too risky
23 Jun 2025 | Arif Durrani
Marketing mix models: Myths vs reality
Marketing mix models: Myths vs reality
23 Jun 2025 | David Beaton

Podcast: Channel 4 at Cannes — a new SME marketplace and ‘superpower’ of friction

19 Jun 2025 | Jack Benjamin

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

Consent or pay: Privacy and digital business models can coexist

19 Jun 2025 | Townsend Feehan

IAB Europe responds to criticisms of the use of ‘consent or pay’ models and argues that publishers must be entitled to determine their own business models.

Shared garden trumps walled garden: UK broadcasters join forces to tell TV story

17 Jun 2025 | Maria Iu

The companies made a joint return to Cannes to convince advertisers of TV’s abilities.

‘Redefining adulthood’: Understanding Gen Z and why this matters for brands

11 Jun 2025 | Maria Iu

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.

Honesty, integrity, trust: Media’s AI arms race shames us all

10 Jun 2025 | Nicola Kemp

While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.

How going direct to consumer builds loyalty and engagement

05 Jun 2025 | Amanda Rottier

A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.

‘You need a human compass’: Lea Karam opens behavioural consultancy

03 Jun 2025 | Jack Benjamin

The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.

David and Goliath: How agencies can win the AI battle

03 Jun 2025 | Nick Manning

The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants.

Roll your own DICE: How values will save you from the AI swamp

02 Jun 2025 | Omar Oakes

This is why human-led content needs a compass more than ever: values can’t be faked. You can’t prompt your way to perspective.

Has Peter Field (finally) ended the TV debate?

02 Jun 2025 | Bob Wootton

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

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Women's Euros Scores Big Ratings

08 Jul 2025

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