During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.
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Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
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Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.
Hearts & Science CEO Garrett O’Reilly joins Jack Benjamin to discuss the agency’s growth strategy and why he believes responsible marketing remains key to any future-facing organisation.
In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.