More Trust articles

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.

From the high court overturning its rulings on two GB News shows to the start of its enforcement of the Online Safety Act, Ofcom finds itself defining or refining where media balance should lie in an increasing contentious age.

There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.

In a roundtable event, members of The Media Leader’s Future 100 discussed the need for better collaboration and stronger trust amid a risk-adverse environment.

With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

The UK Stop Ad Funded Crime Group has launched a consultation on a forthcoming initiative to tackle ad-funded crime and fraud.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.