Community and peer advice matter to consumers. Fashion brands have an opportunity to be part of these communities, but only if driven by a real desire to become a constructive member.
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Channel 4’s latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.
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Bauer Media Advertising’s Simon Kilby predicts how AI will support some key media trends over the next five years.
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Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.
From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
| Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties.