More Trust articles

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

Research from The Trade Desk stressed that advertisers should not mistake reach for value.

The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties. 

Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.

Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.   

AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.

With so many publications stung by AI articles, what is the future for freelance journalism when there’s no code of practice and moderation is weak?

Molly Rose Foundation’s Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what’s at stake if advertisers don’t apply pressure to social platforms serving harmful content to teens.

Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.

Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.