An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.
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SuperAwesome CEO Kate O’Loughlin speaks with host Jack Benjamin about what sets younger consumers apart, how to reach them in gaming environments and on social platforms, and – importantly – how to do so in a way that is respectful of their privacy and user safety.
Follow along live as The Media Leader team and F100 club members bring you all the updates from our Empowering Voices event in London.
Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.
Various talks during Cannes suggest tensions remain as publishers and broadcasters continue to be blocked from billions of dollars in advertising while social media platforms thrive.
MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.
Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.
IAB Europe responds to criticisms of the use of ‘consent or pay’ models and argues that publishers must be entitled to determine their own business models.
| Maria Iu
The companies made a joint return to Cannes to convince advertisers of TV’s abilities.
| Maria Iu
The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.