Channel 4’s latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.
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There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.
Bauer Media Advertising’s Simon Kilby predicts how AI will support some key media trends over the next five years.
TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.
Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.
From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
| Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties.
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.