Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
More Trust articles
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
Director general Simon Michaelides said advertisers “do not want to appear next to or near to harmful content, or inadvertently monetise it,” and that Isba would “continue to constructively challenge” social media platforms.
The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
The guidance includes advice for marketers on strategic considerations, transparency requirements to help validate value and effectiveness of proprietary media, contractual terms, and internal governance structures in relation to the practice.
Government is creating new legal powers to take immediate action on policies such as an under-16 social media ban, restrictions on infinite scrolling, and forcing chatbot providers to abide by the Online Safety Act.
Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.
At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.