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Bauer Media Advertising’s Simon Kilby predicts how AI will support some key media trends over the next five years.

TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.

Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.

From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

Research from The Trade Desk stressed that advertisers should not mistake reach for value.

The decision to hand sole control to Lachlan has ended a family drama and there could be some positive outcomes with News Corp’s media properties. 

Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.

Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.   

AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.