Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.
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At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.
The Best Practice Guide for the Responsible Use of Generative AI in Advertising includes eight principles to consider, as well as actionable steps for incorporating them into working standards.
The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.
Advertising that significantly increases brand trust is highly effective at driving business growth and brand uplifts.
At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.
The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.
In response to widespread backlash against xAI’s chatbot Grok creating and disseminating nude and lewd images of people on X, the platform has said it has “implemented technological measures” aimed at preventing users from utilising Grok to “[edit] images of real people in revealing clothing such as bikinis”. Whether the changes are effective is another matter.
Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?
If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?